Posted on 2025-08-13
Overview of the Expertise Listing or Job Posting
Senior-level B2B & B2C marketing executive with deep expertise in customer-focused digital transformation, go-to-market strategy and data-driven marketing. Proven track record of leading cross-functional teams to implement high-impact marketing strategies that drive brand awareness, lead generation and customer engagement. Adept at leveraging CRM platforms like Salesforce to optimize customer journeys, elevate content quality and achieve measurable ROI improvements. Passionate about team leadership, talent development and fostering collaboration to enable organizations to scale and succeed.
(a) How many years of business or and/or other organizations experience do you have? and (b) What seniority level(s) do you have significant experience at?
- 20+ years of experience
What functional areas do you have experience in?
- General Management
- Consumer Marketing
- Business-to-Business Marketing
- Communications
- Technology / Technical
- Product Development
- Real Estate
What sectors / industries do you have significant experience in?
- Healthcare
- Business Services (i.e. consulting, advertising, IT services)
- Public Service / Administration
- Utilities
- Real Estate
- Science, Engineering, Technology
What types of products and/or services do you have significant experience with?
- Consumer products - technology, electronics
- Consumer services - digital / internet / communications
- Business-to-Business Services
- Business-to-Business Technology
- Business-to-Business Products
List any "specialty" knowledge you have?
- Equity, Diversity, and Inclusion
Michelle