Posted on 2025-07-10
Overview of the Expertise Listing or Job Posting
With a strong foundation in Consumer Packaged Goods, I bring a strategic, big-picture approach to business growth. I help companies—whether startups or established brands—gain clarity and alignment by developing tailored business strategies rooted in insights and SWOT analysis. From marketing and distribution to supply chain, innovation, and cross-functional collaboration, I ensure every piece of the puzzle works together. My experience spans CPG, OTC Health, Travel & Tourism, and Beverage Alcohol—helping teams turn strategy into results.
I can be your Fractional CMO and advisor or Consulting Projects
(a) How many years of business or and/or other organizations experience do you have? and (b) What seniority level(s) do you have significant experience at?
- 20+ years of experience
- Director level
What functional areas do you have experience in?
- General Management
- Consumer Marketing
- Communications
- Government Relations / Regulatory Affaires
- Project / Program Management
- Product Development
What sectors / industries do you have significant experience in?
- Hospitality
- Healthcare
- Pharmaceuticals
- Business Services (i.e. consulting, advertising, IT services)
- Consumer Packaged Goods
What types of products and/or services do you have significant experience with?
- Consumer products - non-durable
- Consumer services - digital / internet / communications
Laura
I help companies gain clarity and alignment by developing tailored business strategies rooted in insights and SWOT analysis Market Intell/Strategy
- Canada
- CA$200.00 / hour