Posted on 2025-11-10
Eric Eric

Hands on leader for GTM strategy, execution, growth

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  •  Canada
  • CA$250.00  / hour

Overview of the Expertise Listing or Job Posting

As Founder of HighFive Advisory Inc., I help scaling firms professionalize their GTM and sales functions. Through a hands-on, people-centric approach, I partner with CEOs and leadership teams to craft tailored growth strategies, align teams around execution, and build the foundations for sustainable, scalable success.

A results-driven revenue leader with experience across the Americas, Europe, and APAC, I blend strategic vision with operational precision to drive growth. My background spans technology, outsourcing, and professional services, where I’ve built and led high-performing teams through every stage of maturity.

Proven expertise in:

Executive & Operational Leadership:
• P&L and general management
• Strategic and operational planning
• Organizational design & succession planning
• Coaching senior leaders, teams, and high-potential talent

Commercial Leadership:
• Go-to-market strategy and execution, including ICP and value proposition development
• Sales process and team design
• Account planning and client growth strategy
• CRM optimization, pipeline management, and sales operations
• Advanced sales methodologies (Miller Heiman, Challenger, SPIN, Solution Selling)

Market Leadership:
• Global experience leading teams, working, and living in Canada, US, Europe, Latin America, and APAC
• SaaS & cloud technology
• Human Capital Management
• Outsourcing & professional services

(a) How many years of business or and/or other organizations experience do you have? and (b) What seniority level(s) do you have significant experience at?

  • 20+ years of experience

What functional areas do you have experience in?

  • General Management
  • Operations
  • Business-to-Business Marketing
  • B2B sales / Business Development
  • Legal
  • HR
  • International Business
  • Technology / Technical

What sectors / industries do you have significant experience in?

  • Finance and Insurance
  • Human Resource Management
  • Business Services (i.e. consulting, advertising, IT services)
  • Processing and Manufacturing
  • Information Technology and Electronics

What types of products and/or services do you have significant experience with?

  • Business-to-Business Services
  • Business-to-Business Technology
  • Business-to-Business Products

What key barriers to growth / issues that businesses might face are you most able to help them with?

  • Market Intelligence & Business Strategies - domestic
  • Market Intelligence & Business Strategies - international
  • Revenue Growth - domestic markets
  • Revenue Growth - international markets
  • Business-to-Business Marketing, Business Development, Channel Development
  • HR & People / staff EDI
  • Launches - products, services, brands, companies

Countries Significant Business Experience In

Deep GTM, sales and operational experience in Canada, US, Europe ( UK, Ireland, France, Germany, Netherlands, Italy, Spain and others ) and Latin America ( Brazil, Argentina, Mexico, Chile, Colombia, the Caribbean and others)