Chloe

About Me - Short Overview

I’m a seasoned marketing executive with a fierce commitment to supporting SMEs in building rock-solid brands and positioning them to scale efficiently and fearlessly. I blend strategy, creativity, and media expertise to craft executable marketing plans that deliver scalable growth. I thrive on digging deep and unearthing real insights. Data, trends, and human behaviour fuel my approach, ensuring that every decision is strategic, impactful, and ROI-driven.

Key Career Highlights - Actions, Results

• Executed attribution modeling to optimize media spend, generating 60% quality traffic growth while achieving 52% efficiency improvement on media budget
• Unearthed critical data insights that unlocked communication and media efficiency opportunities, directly impacting bottom-line performance
• Delivered measurable improvements in audience engagement, conversion rates, and marketing ROI through strategic testing and optimization
• Spearheaded strategic positioning for major financial services products across Newcomers, Environment, Rewards, and Direct Investing verticals, aligning brand architecture with business objectives
• Repositioned professional services brand messaging across multiple acquisitions to ensure brand consistency, stakeholder clarity, and seamless go-to-market integration
• Realigned automotive branding framework, consolidating 10 competing brand messages into 3 distinct positioning statements, while redefining customer profiles, content strategy, and channel plans
• Developed integrated campaign strategy including customer personas that boosted awareness by 10 percentage points among key demographics
• Established social media governance frameworks across enterprise clients, curating lean, high-performing team that delivered 25% revenue growth
• Built scalable processes for social strategy, content production, and community management across diverse verticals including automotive, CPG, home improvement, and wine & spirits
• Built and led cross-functional team specializing in performance media, content strategy, and data analytics
• Delivered 22% profit margin increase through streamlined processes, operational efficiency, and new business growth

What size(s) of businesses / organizations do you have experience with?

Small (<100 employees)
Medium (101-499 employees)
Large (500+ employees)

List the names of companies/organizations you have worked for and/or consulted for, regardless of size:

Toyota Canada, Aga Khan Museum, Zulu Alpha Kilo, Little Canada, dentsu, JWT

Credentials - Degrees, Accreditations, Qualifications

BA

What perspectives along the value chain do you have insights on, whether direct or indirect (stakeholder engagement), as an expert?

Retailing
NGO / Charity
Consumer groups

Testimonials

"Chloe quickly integrates into the organizational processes and jumps right into action"

“A relentless mindset, persistent and determined, with a strong will to take things on to be a
success. Quite a force”