Ariel

About Me - Short Overview

A strategic, creative, passionate global B2B Marketing Communications leader who has led brand, launches, and events initiatives for 150+ products, covering 10+ brands, in 35+ countries, reaching the most diverse audiences and industries. My scope covers technology, financial services and retail. With vast experience leading cross-functional teams in highly matrixed organizations and collaborating with extensive Sales teams, my success comes from my exceptional B2B marketing skills with 15+ years of experience working in global tech leaders, where I understand the products/brands, the customer's needs and the different markets, to develop strategies and execute powerful branding, integrated marketing communications and events initiatives that drive business growth beyond KPI’s targets and produce high ROI. As a natural leader, I am adept at setting vision, building meaningful relationships with internal and external stakeholders, motivating, coaching, teaching, and inspiring those who work with me. A strong team player who adds humor to the workplace.

Key Career Highlights - Actions, Results

• Built Tyco’s marketing services for the Latin America & Brazil region from the ground up. My exceptional leadership skills helped to lead cross-functional teams and agencies, as well as hire the right team members. Played a crucial role in launching and positioning products and brands in local markets, also creating strong relationships with regional trade media. Planned, developed, and launched the company’s first B2C digital media campaign. My efforts contributed to the company’s ongoing annual double-digit region growth. Created repeatable processes and vendor partnerships to produce marketing collateral locally in multiple countries, improving quality, timing and costs.
• Managed the Scotiabank International Media account for seven years. During this time, built a team of three people, developed a database with 200+ local and regional media outlets in the Caribbean and Latin America, and delivered over 30% in annual savings. My contributions led to higher exposure and added value for the bank, along with an increase in brand awareness in the region. Also, helped the account to grow by 450%+ for the 2004-2009 period.

What size(s) of businesses / organizations do you have experience with?

Small (<100 employees)
Medium (101-499 employees)
Large (500+ employees)

List the names of companies/organizations you have worked for and/or consulted for, regardless of size:

Carat, Tyco, Johnson Controls, Equinix

Credentials - Degrees, Accreditations, Qualifications

Professional Certificate on Generative AI (Microsoft and LinkedIn) -Digital Marketing Management Certificate (University of Toronto, ON)- Master Certificate in Marketing Communications Leadership (York University - Schulich School of Business, Toronto, ON ) - Postgraduate Studies in Executive Management Program (I.A.E., Austral University (accredited by Harvard School of Business, USA) Argentina, Buenos Aires) - Bachelor of Arts (B.A.) - Communication University of Buenos Aires- Argentina, Buenos Aires

What perspectives along the value chain do you have insights on, whether direct or indirect (stakeholder engagement), as an expert?

Manufacturing
Other