Peter

About Me - Short Overview

Visionary Product Design Leader with 19 years’ experience building high-performing teams and delivering transformative design solutions for SaaS and tech companies. Proven track record of driving measurable business outcomes through strategic UX leadership, scalable design operations, and a relentless focus on user-centered innovation. Adept at aligning design with business goals to accelerate growth in startup and scale-up environments.

Key Career Highlights - Actions, Results

Fractional Chief Experience Officer | Domunus Jan 2023 – Present
● Elevated user engagement by developing a differentiated product strategy that positioned Domunus as a market leader in real estate SaaS.
● Defined and executed a three-horizon product roadmap in partnership with executive leadership, accelerating time-to-market for new features.
● Implemented AI-driven design mockups with production-ready code, accelerating development cycles by 50% through rapid prototyping, testing, and deployment.
● Orchestrated agile product development cycles for beta and full releases, resulting in rapid iteration and improved customer satisfaction.
● Instituted data-driven UX processes that reduced onboarding friction and increased platform adoption..

Manager, Product Design | Yelp Inc. Sep 2023 – Feb 2025
● Launched a restaurant site visit program that generated actionable insights and reduced user friction across key product touchpoints.
● Led an Experience Mapping Initiative that closed critical experience gaps and informed cross-functional roadmap planning.
● Facilitated stakeholder workshops that prioritized customer needs and drove alignment with annual business objectives.
● Established career development frameworks and performance metrics for designers, boosting team productivity and retention.
● Designed a Visual Dictionary for the Guest Manager App, enhancing usability and consistency for end users.

Senior Manager, Product Design | Compass Digital Oct 2021 – Dec 2022
● Increased designer retention and skill advancement by implementing a robust performance review process.
● Delivered enterprise-grade B2B2C solutions—including a SaaS platform and mobile delivery app—resulting in improved client satisfaction.
● Overhauled workflows using Agile methodologies and RACI matrices to streamline communication and accelerate project delivery.
● Mentored designers to align UX processes with business goals, achieving a 15% improvement in design delivery timelines.

Senior Manager, Product Design | Wave Financial Mar 2020 – May 2021
● Unified cross-functional teams through “The One Ecosystem” initiative, reducing workflow friction and aligning business/UX objectives.
● Developed a Design System Checklist that ensured consistency across product updates and accelerated release cycles.
● Instituted a structured performance review system that improved team engagement and professional growth.

Head of Design | Crowdlinker Sep 2018 – Mar 2020
● Led a team of 5 designers to deliver innovative web/mobile products from concept to launch, achieving early market adoption.
● Conducted client discovery workshops using Design Sprints to translate user needs into actionable product strategies.
● Built frameworks to enhance collaboration between design, product, and engineering teams for seamless delivery.

Senior UX/UI Designer | Wavefront Aug 2017 – Apr 2018
● Conducted user research and usability testing for Mortgage Alliance’s multi-platform experiences, achieving strong market fit.
● Designed award-winning digital solutions using UX principles and accessibility standards.

Senior UX Designer (Contract) | Equifax Jul 2016 – Jul 2017
● Directed the redesign of a flagship SaaS product, increasing internal user engagement by 30% and reducing support tickets by 20%.
● Synthesized research findings into metrics-driven solutions validated through usability testing.

What size(s) of businesses / organizations do you have experience with?

Start-ups
Small (<100 employees)
Medium (101-499 employees)
Large (500+ employees)

List the names of companies/organizations you have worked for and/or consulted for, regardless of size:

Domunus, Yelp, Compass Digital, Wave Financial, Crowdlinker, Equifax, Holt Renfrew, Indigo, CIBC, DDB, BBDO, Wonderman, Publicis

Credentials - Degrees, Accreditations, Qualifications

Bachelor of Design (BDes), Graphic Design - Sheridan College | 2000 Courses and Certifications from the University of Toronto Foundations of Digital Communications Strategy and Social Media, School of Continuing Studies Building and Managing Your Team, School of Continuing Studies Information Architect (IA) & Human Computer Interaction (HCI), School of Continuing Studies Courses and Certifications from Behavioral Design Academy Emotional Design Psychology Psychology for Digital Behaviour Change Courses and Certifications from Section School: The Complete Manager Product Positioning Product Leadership Building Product Roadmaps Strategic Planning Driving Product-Led Growth Data Storytelling Problem Solving How to Build a Product Strategy Intro to AI Prompt Writing Public Speaking AI Advanced Prompting Techniques AI for Strategic Decision Making Building Agentic Workflows in Relay & n8n

What perspectives along the value chain do you have insights on, whether direct or indirect (stakeholder engagement), as an expert?

Wholesaling / Logistics / Transportation
Retailing
Consumer groups
Other

Testimonials

"It has been a privilege to manage and support Peter at Yelp, a natural leader who consistently brings out the best in his teams through empathy, care, and humility. Peter's strategic mindset and ability to champion design thinking methodologies make him a valuable asset to any organization looking to up their design game. His facilitation skills and charisma foster collaboration and innovation, while his dedication to people ensures a thriving team culture. Peter's rare combination of humbleness, approachability, and skilful expertise sets him apart as a top-tier leader and evangelist."

Tony Schibono
Director of Design

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"Peter's extensive industry experience gives him a pretty good sense of what will work when it comes to product design and he's very dedicated to keeping an eye on user needs. He called himself once a "user defender" and I fully agree with that statement. I've seen Peter advocate for best experience time and time again. He's got a great deal of business acumen and thinks in terms of marrying user needs and business objectives. Working with Peter has been a delight, he's always focused on delivering the best result possible and making sure everyone gets along doing it!"

Anna Romanovska
UX Researcher

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"Peter is a champion of people and culture when it comes to working in teams. I would say what stands out the most about him is his dedication to his direct reports and their growth. He is also passionate about building teams, streamlining design operations and being instrumental in creating a structure for a design process when working with cross-functional teams."

Annie Cheng
Sr. Director of Design

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"Peter is thoughtful, creative, and always open to discuss new possibilities. He creates a space for people to share ideas without judgement and to explore the ways in which ideas can become tangible projects for the benefit of the company. Peter has a deep understanding of the design process from discovery to implementation. Work aside, he's personable, charismatic, and always up for an engaging conversation."

Michael Stone
Sr. Product Designer