Blair

Blair

Toronto
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About Me - Short Overview

With over 25 years of international experience in technology and marketing/media sectors, I am the Founder and Managing Director of Transformers Global, a global Sales and Marketing consultancy that accelerates business. We're a team of thinkers and doers (oddly there is no English word for both

Key Career Highlights - Actions, Results

1.) Extensive International Experience having lived in and work from bases Canada, United States, Thailand, Hong Kong, Vietnam, Singapore, Japan, the UAE. Often these are global businesses but also regional and local ones.
2.) Launched Snibble, a social video platform, with over 750,000 subscribers from scratch.
3.) Grew IMS' telematics business from 15k to over 1 million subscribers in 5 years.
4.) Consolidated Fujitsu house of brands (500 companies many not named Fujitsu) into a neat branded house, and then helped the country develop and run a global advertising campaign in over 25 markets).
5.) Worked in Asia Pacific for over 20 years living in 8 countries and running global campaigns for adidas, Mars, Nestle, P&G, Tourism Authority of Thailand, and dozens of other customers. Result will be described in more detail as requested.

What size(s) of businesses / organizations do you have experience with?

  • Start-ups
  • Small (<100 employees)
  • Medium (101-499 employees)
  • Large (500+ employees)

List the names of companies/organizations you have worked for and/or consulted for, regardless of size:

20th Century Fox, adidas, Brut, Canadian Tourism, Cheddar, Coca-Cola, Daily Motion, Dentsu, Exxon Mobil, Fujitsu, Genius, Kohler, L'Oreal, Gordon Food Service, Mars, Nabisco, Nestle, Onlia, P&G, Pepsi, Singapore Tourist Board, Red Bull, Sysco, Tourism Authority of Thailand, Verizon, Video Elephant, WatchMojo, Ziff Davis

Credentials - Degrees, Accreditations, Qualifications

MBA (Rotman School of Management). BSc. University of Toronto (St. Michael's College), Wine Specialist Certificate, WSET3 (George Brown), Professional Fromager (George Brown)

What perspectives along the value chain do you have insights on, whether direct or indirect (stakeholder engagement), as an expert?

  • Consumer groups
  • Other

Testimonials

Please refer to https://www.linkedin.com/in/blaircurrie/
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