Peter

Peter

Chilliwack
Contact Peter

About Me - Short Overview

Accomplished commercial leader specializing in international trade, market entry, and go-to-market strategy, with over 25 years leading APAC expansion, sales transformation, and channel development for global brands across the automotive aftermarket, DIY hardware, building materials, industrial products, and specialty chemicals sectors.

Key Career Highlights - Actions, Results

With two decades living and working in Singapore and across Asia-Pacific, I bring deep cultural fluency and real in-market experience navigating diverse economies, regulatory landscapes, and partner ecosystems. Many talk about international business - I lived it. I help organizations identify, qualify, and capture strategic growth opportunities across ASEAN and the broader Indo-Pacific region.

My core strengths include market-entry & go-to-market strategy, distributor and channel design, and data-driven market intelligence (Power BI).

I specialize in providing customized Power BI Market Intelligence Reports that help companies identify best Asia Pacific export opportunities. Our approach enables businesses to qualify and quantify export opportunities before committing to costly international travel for trade missions, customer meetings, or trade shows.

Across my career, I’ve led market launches, turnarounds, and regional expansions, coached and developed commercial teams, and supported organizations from market assessment to in-market execution. I hold the Certified International Trade Professional (CITP) designation, along with advanced degrees in International Relations and Strategic International Marketing.

What size(s) of businesses / organizations do you have experience with?

  • Start-ups
  • Small (<100 employees)
  • Medium (101-499 employees)
  • Large (500+ employees)

List the names of companies/organizations you have worked for and/or consulted for, regardless of size:

Cornerstone Building Brands, ITW Performance Polymers, Tyco Fire Protection, IPS Weldon

Credentials - Degrees, Accreditations, Qualifications

I hold the Certified International Trade Professional (CITP) designation, along with advanced degrees in International Relations and Strategic International Marketing, and I am a certified continuing and advanced education teacher.

What perspectives along the value chain do you have insights on, whether direct or indirect (stakeholder engagement), as an expert?

  • Other
Price