Dwayne

About Me - Short Overview

Graphic Design and Brand Specialist transforming complex ideas into compelling visual narratives. Proven success developing strategic branding for non-profit fundraising and institutional advancement. Versatile in contemporary design execution across digital and print channels, with deep understanding of accessibility standards and digital production conventions. Fosters collaborative team environments and delivers design solutions that drive measurable impact.

Key Career Highlights - Actions, Results

+ Spearheaded branding for Reach! healthcare fundraising campaign, surpassing
$312M goal through accessible, integrated communications strategy across print
and digital platforms.
+ Developed student recruitment and retention campaigns for Alberta College
of Art + Design (ACAD) and University of Guelph-Humber, unifying messaging
across platforms.
+ Stewarded brand identity for ACAD and the University of Calgary, guiding institutional communications
for the President’s and Communications offices

What size(s) of businesses / organizations do you have experience with?

Start-ups
Small (<100 employees)
Medium (101-499 employees)
Large (500+ employees)

List the names of companies/organizations you have worked for and/or consulted for, regardless of size:

University of Calgary, Alberta Health Region, Alberta Cancer Foundation, University of Guelph-Humber, Alberta College of Art + Design, City of Calgary, Marigold Foundation, Thrust Belt Imaging, Konzuk, Douglas & McIntyre, Harbour Publishing, Knopf Publishing, Random House, Epcor Centre for the Performing Arts, Walter Philips Gallery, Banff Centre, Avenue Magazine, Western Living Magazine, John Henry's Resort & Marina, Public Shop

Credentials - Degrees, Accreditations, Qualifications

+ Bachelor of Design (Honours) Nova Scotia College of Art & Design (nscad) + Digital Strategies Certificate University of British Columbia (ubc) + Effective Business Writing Certificate Mount Royal College + Udemy.com Complete Web & Mobile Designer, UI/UX, Figma. + Complex Information Design: Skilled at transforming dense content and technical documentation into clear, accessible materials using advanced design principles. + Technical Excellence & Innovation: Expert proficiency in Adobe Creative Suite with expertise leveraging Generative AI tools to enhance workflows, plus experience in Figma and comprehensive video editing, animation, and motion graphics production. + Brand Strategy & Implementation: Developed comprehensive brand identity systems for academic institutions and led complete visual communication rollouts across print, digital, and multimedia platforms. + Multi-Sector Experience: Extensive work across healthcare institutions, academic organizations, and corporate clients with proven ability to adapt content for regulated environments and diverse audiences. + Stakeholder Relations & Project Leadership: Experienced managing complex approval processes and building consensus among diverse teams while maintaining project timelines and design integrity.

What perspectives along the value chain do you have insights on, whether direct or indirect (stakeholder engagement), as an expert?

Retailing
Government / Public Service
Consumer groups