About Me - Short Overview

Strategic marketing and business executive with 20+ years of global experience leading growth across B2B and B2C sectors. I have delivered rapid results in both established global organizations and high-potential startups, helping them scale, transform, and strengthen brand equity through data-driven strategy, and execution rooted in TQM and ISO 9001 principles.

Key Career Highlights - Actions, Results

• Built the marketing and commercial foundation at TROES Corp., helping scale a cleantech startup by setting up the marketing function, automating processes, launching global agent networks, and driving 33% of total project pipeline.
• Led an award-winning national initiative at CIBC, improving the customer experience and delivering measurable gains in cross-sell, acquisition, and retention.
• Achieved 178% CAGR over four years for RadioShack Europe, launching and managing both wholesale and franchise operations while sustaining strong gross margins.
• Delivered 58% CAGR at Novartis through successful product launches, new market entries, and portfolio growth—exceeding sales targets consistently.
• Navigated crisis to retain 91% of prior-year turnover at A-B InBev Greece during a severe economic downturn.
• Launched market-first innovations at Unilever, Novartis and RadioShack, Europe, capturing rapid share and delivering double-digit revenue growth in highly competitive segments.
• Managed and scaled multi-million-dollar global brands, translating big-brand strategies into actionable, results-driven campaigns across cross- and omni-channel environments — adaptable for organizations of any size.
• Developed and led high-performing marketing and cross-functional teams of 3 to 23+ across geographies and business units, aligning Marketing, Sales, and Operations to deliver consistent, measurable business outcomes.

What size(s) of businesses / organizations do you have experience with?

  • Start-ups
  • Small (<100 employees)
  • Medium (101-499 employees)
  • Large (500+ employees)

List the names of companies/organizations you have worked for and/or consulted for, regardless of size:

Unilever , Novartis, RadioShack, AB InBev (Hellenic Brewery), CIBC, TROES, MOBO Design, Taseis Consulting, Mosaics Lab, Praxis MMT, Artistic Interventions, J&F Home Child Care, Canadian Institute of Marketing, JVS Toronto Mentorship, McGill MBA Mentorship.

Credentials - Degrees, Accreditations, Qualifications

Executive Education, Marketing Management: Babson College - MBA, Marketing & Strategic Management: McGill University - BBA, Business Administration: University of Piraeus (Valedictorian) - ISO 9001 and TQM Training, Applied across marketing, operations, and business improvement - Extensive Professional Development: Leadership, GTM strategy, branding, sales enablement, business excellence, and transformation programs in global organizations - Awards and Distinctions: CIBC, Achievers Quarterly Team Award, Amazing Moments Award - RadioShack: Diamond Award (Business Growth), Store Readiness Award - University of Piraeus: Valedictorian - Scholarships: NATO (McGill MBA), Hellenic Institute of State Scholarships (BBA)

What perspectives along the value chain do you have insights on, whether direct or indirect (stakeholder engagement), as an expert?

  • Manufacturing
  • Wholesaling / Logistics / Transportation
  • Retailing
  • Consumer groups
  • Other

Testimonials

Please see references on my LinkedIn profile: https://www.linkedin.com/in/johnmanalis/