Craig

About Me - Short Overview

VCubed Inc. DBA Njorth

Key Career Highlights - Actions, Results

An entrepreneurial leader, with a talent for recognizing risks & opportunities ahead of others, paired with strategic foresight, consistently position organizations for long-term success. 25+ years of success leading transformational initiatives and revenue growth.
Colleagues and clients alike commend his ability to cut through complexity, see the big picture, and distill it into actionable steps.

Known for dramatic improvements in profitability, EBITDA, focus and goal achievement.
Reduced COGS by over 40%
15% increase in profitability
Increase in Retention by 10%
Repeatedly replaced myself as a leader
Focus and alignment superpower

What size(s) of businesses / organizations do you have experience with?

Start-ups
Small (<100 employees)
Medium (101-499 employees)

List the names of companies/organizations you have worked for and/or consulted for, regardless of size:

D2L, Axonify, Boast, McKesson, Streampoint Solutions, P&P Optica, ElephasCare Health, Candata, RouteThis, Helpful Places, PiinPoint

Credentials - Degrees, Accreditations, Qualifications

ITIl Certified

What perspectives along the value chain do you have insights on, whether direct or indirect (stakeholder engagement), as an expert?

Other

Testimonials

”I'm a board observer, having recently invested in their last round. It was great to hear how helpful you have been to the CEO. Thank you!! ”

Partner VC

Craig, I can't do this without, you are the partner I needed to dramatically improve the path of our company. You are a great leader of people all your peers ask for you to more involved in the business"

CEO – SaaS Company

I wish I would have met you sooner, you take the time to understand the business in ways I haven't been able to"

Founder - Software Company
"While Craig's references undoubtedly speak to his expertise and proficiency, I want to emphasize his unique ability to inspire and motivate teams, particularly managers. One of Craig's greatest strengths lies in his talent for building and leading high-performing teams."

Director, Business Operations

He has an exceptional ability to bring clarity to chaos. Craig rapidly assesses the landscape, identifies root issues, and implements practical, high-impact solutions. He brings strategic vision paired with operational precision, and he consistently drives alignment and results across functions—sales, operations, customer success, finance, and more.

Craig moves effortlessly between the C-suite and frontline, leading with calm confidence and deep business acumen. If you need a seasoned fractional executive who thrives in complexity and executes with speed and focus, Craig is the one you want in your corner.
COO Software & Hardware Company