Posted on 2025-07-31
The biggest cornerstone of any Go-To-Market strategy is made of focus: WHO you target, WHAT you offer, WHY they care, and HOW you're different. In this workshop, we'll drill into each of these components to establish a clear, unified, and aligned positioning framework to guide the rest of your go-to-market activities, from messaging to campaigns to sales readiness and beyond. Price: $5,645
Overview of the Expertise Listing or Job Posting
I help B2B tech companies lay the foundation for confident and focused marketing and sales efforts. I begin with product positioning, competitive intelligence, and messaging, and then move into launch planning & execution and sales enablement. The result is a focused and energized go-to-market motion sure to drive results.
(a) How many years of business or and/or other organizations experience do you have? and (b) What seniority level(s) do you have significant experience at?
- 20+ years of experience
- Executive level
- Director level
- Manager level
What functional areas do you have experience in?
- Business-to-Business Marketing
- Communications
- B2B sales / Business Development
- Product Development
What sectors / industries do you have significant experience in?
- Business Services (i.e. consulting, advertising, IT services)
- Processing and Manufacturing
- Information Technology and Electronics
- Non-Profit / Charity
What types of products and/or services do you have significant experience with?
- Consumer services - digital / internet / communications
- Business-to-Business Technology
- Business-to-Business Products
Fixed Price Packaged Services
Positioning workshop - nail the Who, What, Why, and Why Now before you launch.The biggest cornerstone of any Go-To-Market strategy is made of focus: WHO you target, WHAT you offer, WHY they care, and HOW you're different. In this workshop, we'll drill into each of these components to establish a clear, unified, and aligned positioning framework to guide the rest of your go-to-market activities, from messaging to campaigns to sales readiness and beyond. Price: $5,645
Jeff