Jeff

Jeff

North Vancouver
Contact Jeff

About Me - Short Overview

Former VP Marketing, now fractional product marketer with more than 20 years' experience in B2B SaaS. I specialize in helping companies set strong go-to-market foundations covering positioning, competitive intel, messaging, product launch, and sales enablement

Key Career Highlights - Actions, Results

Started a partner program that provided 75% of sales pipeline within 12 months

Created data-driven content that led to an $800K win in six months

Founding PMM at 3 companies

What size(s) of businesses / organizations do you have experience with?

  • Start-ups
  • Small (<100 employees)
  • Medium (101-499 employees)
  • Large (500+ employees)

List the names of companies/organizations you have worked for and/or consulted for, regardless of size:

Sophos, Cvent, UpTempo, Comm100, Tryten, Tulip, Accreditex

Credentials - Degrees, Accreditations, Qualifications

MBA from Thunderbird, the American Graduate School of International Management (now ASU)

What perspectives along the value chain do you have insights on, whether direct or indirect (stakeholder engagement), as an expert?

  • Other

Testimonials

If you're looking for high-level product marketing support, look no further. Jeff's domain expertise in competitive intelligence, positioning, messaging, launch, content strategy, packaging & pricing has been invaluable to Tulip since he joined our team as a fractional contributor in October 2023. He quickly embedded with our marketing, sales, and product teams and has earned their trust - as well as that of our leadership team - through his insight and contributions. He's a very valuable member of our go-to-market team, highly dependable and adaptable, and a great strategic asset as we plan and execute for continued growth. Jeff has definitely raised our game, at a cost of engagement that drives great value for Tulip. He's taught me a lot about product marketing, and will let me know what the product marketing purist answer is, but then knows how to adapt and be pragmatic when circumstances require it.If you're looking for high-level product marketing support, look no further. Jeff's domain expertise in competitive intelligence, positioning, messaging, launch, content strategy, packaging & pricing has been invaluable to Tulip since he joined our team as a fractional contributor in October 2023. He quickly embedded with our marketing, sales, and product teams and has earned their trust - as well as that of our leadership team - through his insight and contributions. He's a very valuable member of our go-to-market team, highly dependable and adaptable, and a great strategic asset as we plan and execute for continued growth. Jeff has definitely raised our game, at a cost of engagement that drives great value for Tulip. He's taught me a lot about product marketing, and will let me know what the product marketing purist answer is, but then knows how to adapt and be pragmatic when circumstances require it.
Sive O'Neill, VP Marketing, Tulip