Posted on 2025-11-26
B2B Marketing Strategy & Implementation
Neil Neil

B2B Marketing Strategy & Implementation

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  •  Canada
  • CA$200.00  / hour
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Overview of the Expertise Listing or Job Posting

I am a Full-Stack Marketer, knowledgeable in B2B, B2B2C, and Partnerships.

I'm a C-Suite & Sales-friendly Marketer whose strategies are pragmatic and whose disciplined approach to implementation ensures that actual output aligns to projections. I responsibly manage investment decisions for budgets of all levels. And, I collaborate with Sales to implement processes that optimize lead velocity and conversion rates and mitigate leakage.

I have extensive experience in SaaS, Professional Services, and FinTech/Financial Services where I specialize in:
- Strategy development & deployment
- Growth marketing
- AI
- Demand Generation (Digital & Offline)
- Brand building
- Product Marketing
- Communications & PR
- Partnerships
- Account Based Marketing (ABM)

I have thrived in emerging challenger, Fortune 500, and private equity environments. And, I have guided teams through the next level of strategic, operational, and cultural evolution including positioning for funding, and transitions before and after M&A.

(a) How many years of business or and/or other organizations experience do you have? and (b) What seniority level(s) do you have significant experience at?

  • 20+ years of experience
  • C-Suite level
  • Executive level
  • Director level

What functional areas do you have experience in?

  • General Management
  • Business-to-Business Marketing
  • Communications
  • B2B sales / Business Development
  • Project / Program Management
  • International Business

What sectors / industries do you have significant experience in?

  • Hospitality
  • Finance and Insurance
  • Business Services (i.e. consulting, advertising, IT services)
  • Processing and Manufacturing
  • Education
  • Information Technology and Electronics
  • Science, Engineering, Technology
  • Non-Profit / Charity
  • Other

What types of products and/or services do you have significant experience with?

  • Business-to-Business Services
  • Business-to-Business Technology
  • Business-to-Business Products
  • Other

What key barriers to growth / issues that businesses might face are you most able to help them with?

  • Market Intelligence & Business Strategies - domestic
  • Market Intelligence & Business Strategies - international
  • Revenue Growth - domestic markets
  • Revenue Growth - international markets
  • Business-to-Business Marketing, Business Development, Channel Development
  • Operational enhancement / process/cost efficiencies
  • HR & People / staff EDI
  • Launches - products, services, brands, companies
  • Other

List any "specialty" knowledge you have?

  • International business
  • Other

Fixed Price Packaged Services

I operate with three engagement models:

1. Project based - End-to-end planning and delivery of a defined parameter project.

2. Fractional - Agreed upon set days per month to deliver on projects, conduct ad hoc assignments, provide general advisory.

3. Retainer - Agreed upon hours per month for ad hoc assignments or provide general advisory.

Countries Significant Business Experience In

Canada
USA
Brazil
UK
Italy
Australia
New Zealand
Japan