Neil

Key Career Highlights - Actions, Results

• Championed the creation of an Account Based Marketing Partnership Playbook through collaboration with Sales, Product, and Integration teams. Defined personas, messaging, and content strategies that aligned with each touchpoint throughout the buyer’s journey.
• Brought to market a globally scalable approach to driving customer acquisition, customer retention, and brand awareness by establishing a Partnership Marketing team to service our 200+ partners who represented 54% of all new revenue.
• Led the global Integrated Marketing team and achieved 104% of lead generation goals (MAL) and 100%+ of lead progression goals (MQL, SQL, SAL), while overseeing a seven-figure budget.
• Championed the development of a process for mapping campaigns to the customer journey and creating channel-appropriate content pieces. This increased conversion rates by 53% and accelerated funnel velocity by reducing the number of days to qualify a lead by 43%.
• Increased the percentage of leads progressing to later sales stages by 23% and decreased the time to initial lead contact by 56% through the development and deployment of a globally scalable end-to-end event management policy and procedure.
• Spearheaded a global cross functional team to scope, develop, and launch a rebranding communication strategy, achieving a rebranding compliance rate of 99.97% for 30,000+ customers and partners.
• Slashed deployment time for all mass external communications by 40%. I mobilized a cross functional global team to create a policy and procedure that clarified steps, assigned accountability, plotted path, and inserted approval gates for planned outages, emergency notifications, changes to terms and conditions, and updated transaction requirements.