Overview of the Expertise Listing or Job Posting
For more than two decades I've worked with purpose-driven founders, high growth startups and established enterprises to architect breakthrough brands that people actually care about.
Brands that defy competition and create a category all their own.
Driven by a lifelong curiosity about people and culture, I blend disciplines from both art and science to understand an audience—using creative research tactics to uncover true insights about consumers and their interests. These insights inform a compelling narrative thread that ties your business, brand, communications and activations together in a way that fuels engagement and fosters long-term affinity.
Armed with a strategy built like this, you can finally say goodbye to confusion, complexity and competing on cost. And say hello to a category-shifting brand, backed by a strategy you can execute effortlessly across the business.
With deep experience building high performance brands in emerging and disruptive industries, my work spans a multitude of sectors, from technology and B2B SaaS, to CPG, retail and pharmaceutical sciences, I've honed my ability to adapt to strategies to new verticals, markets, and industries rapidly.
(a) How many years of business or and/or other organizations experience do you have? and (b) What seniority level(s) do you have significant experience at?
- 20+ years of experience
- Director level
What functional areas do you have experience in?
- Consumer Marketing
- Business-to-Business Marketing
- Communications
- B2B sales / Business Development
- Government Relations / Regulatory Affaires
- Project / Program Management
- International Business
- Product Development
What sectors / industries do you have significant experience in?
- Retail
- Healthcare
- Pharmaceuticals
- Finance and Insurance
- Human Resource Management
- Business Services (i.e. consulting, advertising, IT services)
- Public Service / Administration
- Arts and Recreation
- Education
- Consumer Packaged Goods
- Information Technology and Electronics
- Science, Engineering, Technology
- Government / Civil Service
- Non-Profit / Charity
What types of products and/or services do you have significant experience with?
- Consumer products - non-durable
- Consumer products - durable
- Consumer products - technology, electronics
- Consumer products - other
- Consumer services - non-digital
- Consumer services - digital / internet / communications
- Business-to-Business Services
- Business-to-Business Technology
- Business-to-Business Products
Rachel