Rachel

Key Career Highlights - Actions, Results

For more than two decades I've worked with purpose-driven founders, high growth startups and established enterprises to architect breakthrough brands that people actually care about.

Brands that defy competition and create a category all their own.

Driven by a lifelong curiosity about people and culture, I blend disciplines from both art and science to understand an audience—using creative research tactics to uncover true insights about consumers and their interests. These insights inform a compelling narrative thread that ties your business, brand, communications and activations together in a way that fuels engagement and fosters long-term affinity.

Armed with a strategy built like this, you can finally say goodbye to confusion, complexity and competing on cost. And say hello to a category-shifting brand, backed by a strategy you can execute effortlessly across the business.

With deep experience building high performance brands in emerging and disruptive industries, my work spans a multitude of sectors, from technology and B2B SaaS, to CPG, retail and pharmaceutical sciences, I've honed my ability to adapt to strategies to new verticals, markets, and industries rapidly.