Posted on 2025-10-06

Overview of the Expertise Listing or Job Posting

Significant North American experience launching and managing multiple $100M+ brands in tier one CPG companies, including Kellogg's and Kraft Foods.
Proven results in leading organizations in creating new categories. As CMO, my team led the development of the Sam Adams brand strategy and marketing execution, which contributed to the development of the North American craft beer industry.

(a) How many years of business or and/or other organizations experience do you have? and (b) What seniority level(s) do you have significant experience at?

  • 20+ years of experience
  • C-Suite level

What functional areas do you have experience in?

  • Consumer Marketing
  • Business-to-Business Marketing
  • Communications
  • Product Development

What sectors / industries do you have significant experience in?

  • Retail
  • Consumer Packaged Goods

What types of products and/or services do you have significant experience with?

  • Consumer products - non-durable
  • Consumer products - durable
  • Consumer products - other
  • Consumer services - digital / internet / communications

What key barriers to growth / issues that businesses might face are you most able to help them with?

  • Market Intelligence & Business Strategies - domestic
  • Market Intelligence & Business Strategies - international
  • Revenue Growth - domestic markets
  • Consumer Marketing / Branding / Communications
  • Product development / QA / product safety
  • Launches - products, services, brands, companies
Robert Robert

Brand strategy and marketing plan development

+ More details

  •  Canada
  • CA$2,000.00  / day