GlennOverview of the Expertise Listing or Job Posting
Unleash Your Brand's Superpower
My name is Glenn Martin and I lead Stratagem Marketing Consulting. I am a seasoned CPG marketing leader with a proven track record of building and growing iconic brands and creating entirely new product categories across industries like DIY hardware, automotive, food, and lawn & garden in both B2C and B2B channels.
I have spearheaded breakthrough innovations that have forever transformed consumer experiences.
My expertise spans short and long-term strategy through to full omni-channel execution—product development, branding, packaging, retail programs (including private label), advertising, and media, I’ve led cross-functional teams across local and global manufacturing-centric organizations, retooling brands, business models and org structures to unlock cost savings, improve margins, and increase operational effectiveness.
I have been featured in various industry publications, and have received numerous awards for both creative and business performance, packaging and advertising initiatives and campaigns.
My career is defined by a commitment to strategic innovation and impactful brand growth, leading with purpose and mentoring the next generation of marketing leaders for such companies as Dundas Janine, Valvoline Oil, Allan Candy, Cadbury and Scotts Miracle Gro.
(a) How many years of business or and/or other organizations experience do you have? and (b) What seniority level(s) do you have significant experience at?
- 20+ years of experience
- Executive level
- Director level
- Manager level
What functional areas do you have experience in?
- General Management
- Operations
- Consumer Marketing
- Business-to-Business Marketing
- Communications
- B2B sales / Business Development
- Government Relations / Regulatory Affaires
- Project / Program Management
- Product Development
- QA / Product Safety
What sectors / industries do you have significant experience in?
- Retail
- Wholesale
- Business Services (i.e. consulting, advertising, IT services)
- Raw Material Production (mining, forestry, seafood, agriculture)
- Processing and Manufacturing
- Consumer Packaged Goods
- Government / Civil Service
What types of products and/or services do you have significant experience with?
- Consumer products - non-durable
- Consumer products - durable
- Consumer products - other
- Consumer services - non-digital
- Consumer services - digital / internet / communications
- Business-to-Business Services
- Business-to-Business Products
List any "specialty" knowledge you have?
- Sustainability (environmental and social), ESG integration