About Me - Short Overview

Stratagem Marketing Consulting is an independent consultancy led by Glenn Martin, a seasoned marketing leader with a proven track record of building and growing iconic brands. With extensive CPG experience across product categories including: hardware, automotive, food, and lawn & garden, Glenn has spearheaded breakthrough innovations that have forever transformed consumer experiences. Glenn has been featured in various industry publications, and has received numerous awards for both creative and business performance, packaging and advertising initiatives and campaigns. His career is defined by a commitment to strategic innovation and impactful brand growth, leading with purpose and mentoring the next generation of marketing leaders.

Key Career Highlights - Actions, Results

Product/Brand Development and Innovation
Adapt for Canada - Leveraging global initiatives
New to Canada - Developing products locally based on consumer and market needs
New to the World - working with technology parters to develop new to the world innovations in Canada

Strategy Development
Drove double digit growth across multiple industries and product segments
Created plans to secure Freedom to Operate in reguilated industries

Extensive experience in business transformation, building marketing org structure, teams, mentoring and coaching

Both B2C and B2B experience across all industries I have worked in

What size(s) of businesses / organizations do you have experience with?

  • Small (<100 employees)
  • Medium (101-499 employees)
  • Large (500+ employees)

List the names of companies/organizations you have worked for and/or consulted for, regardless of size:

Dundas Jafine, Valvoline Motor Oil, Allan Candy, Cadbury, Scotts Miracle Gro Canada

Credentials - Degrees, Accreditations, Qualifications

BCOM / Marketing/ Management - TMU (Ryerson), Ohio State University Fischer College of Business - Advanced Leadership Development Program

What perspectives along the value chain do you have insights on, whether direct or indirect (stakeholder engagement), as an expert?

  • Manufacturing
  • Retailing
  • Consumer groups
  • Other

Testimonials

Thomas Pigeon Founder of Pigeon Brands
In a world of me too thinkers Glenn is one of the great original marketers and inspired thinkers. I've had the honour and pleasure of collaborating with Glenn throughout much of his career. He's one of those guys that inspires thought, sees key suppliers as true partners and gives you the opportunity to do what he hired you to do...Move the needle! Having built or contributed to the building of over 2000 brands in my careers, and working with the best of the best in Fortune 500 companies he is one of the true memorable marketers that i was fortunate to work for and with. With luck we will collaborate again in the future.

Carla Flamer Chief Client Officer Ipsos
Glenn and I worked together for many years, as client and research supplier (me). Glenn is a creative but pragmatic strategist, who leans on data to make brand decisions and recommendations. He was always highly collaborative, and strong at generating insight through bringing various teams together - including research, sales, agencies etc. We had years of fun extracting wisdom from research with his consumer targets, and Glenn always was able to bring thinking to the next level. He is great to work with.

Scott Miles Managing Director Active International
Working as a partner to Glenn and his team for the last decade has been both meaningful and inspiring.

Glenn has a unique ability to unify a roster of agency partners and create an atmosphere of collaboration. Whether it’s with creative, media, or digital teams, he knows how to get everyone aligned and working toward the same goal. His ability to both identify and tap into the strengths of his business partners leads to more cohesive, effective campaigns and a stronger end result.

Most importantly, Glenn cares and he cares a lot. He cares about people, he values relationships and he is deeply passionate about delivering something beyond just "good". Glenn takes pride in growing his brands and challenges everyone to pursue greatness in everything they do.

I highly recommend Glenn, for his character, his expertise and his drive to deliver results.

Michael Giller VP Account Director Bridgemark Branding
I have had the pleasure of working with Glenn for over 15 years solving dozens of strategic branding and design challenges. As an agency partner, I can attest to Glenn’s highly collaborative approach, outstanding leadership qualities and his keen ability to simplify complex marketing and business challenges. With a focus on relationship building, Glenn effortlessly manages internal and external teams delivering successful outcomes and long-lasting valued partnerships