Dan

About Me - Short Overview

With over 20 years driving sales excellence in life sciences and medtech, I ensure that technical founders and their teams build winning sales strategies, skills, and processes which showcase the unique value of their products and solutions to solve client problems and attract investment capital. With deep experience in the clinical and commercial domains, I view go-to-market sales priorities from a special perspective, coaching and advising innovators on clear, yet impactful approaches to highlight their personal strengths and the power of their technical vision.

Key Career Highlights - Actions, Results

Quarterbacked sales and RFP strategy and managed alignment of a 10-person internal project team which won the largest Patient Care Monitoring award in Philips Canada history: $30M in capital and consumables.

Launched the Stellaris PC™ retinal microsurgical system in Canada for Bausch & Lomb, leading the execution of the sales strategy implementation in 4 KOL Canadian sites comprising 3000 annual procedures and $2.5M in annual recurring revenue, managing clinician and executive relationships on-site.

Launched the Ozil™ cataract surgery platform for Alcon Canada; converting 24 Legacy™ surgical systems at 16 sites (approximately 75 surgeons) yielding $4.0M in recurring sales revenue.

What size(s) of businesses / organizations do you have experience with?

Small (<100 employees)
Medium (101-499 employees)
Large (500+ employees)

List the names of companies/organizations you have worked for and/or consulted for, regardless of size:

CIBA Vision, Bausch & Lomb, Alcon, Johnson & Johnson, Stryker, Philips Healthcare, Northern Digital Inc. (NDI), Surgical Eye Centres, Canadian College of Health Leaders

Credentials - Degrees, Accreditations, Qualifications

HBSc, Dip (MS), MA, Challenger Sales, Integrity Selling - Medical Devices, B2B Excellence (Ivey - UWO), Digital Marketing (Durham College), Principles of Adult Education (St. Lawrence College)

What perspectives along the value chain do you have insights on, whether direct or indirect (stakeholder engagement), as an expert?

Manufacturing
Retailing
Other

Testimonials

Dan uses his many years of sales and business development experience to help people find and scale new revenue. He is genuinely curious about how technology, systems, and people work to find new opportunities in the market. While I worked with Dan on various innovation initiatives, he was always able to challenge the status quo and uncover different information that would help us move away from our initial biases and consider new avenues that could have a real impact.

Andrew Wiles, VP of Research and Development at High Q Technologies

Dan possesses a rare combination of strategic vision and practical execution skills. Dan excels at assessing a company’s current position, identifying opportunities for growth, and crafting a clear, actionable roadmap to achieve long-term objectives. His keen understanding of market dynamics and competitive landscapes enables Dan to position businesses for success in even the most challenging environments.

As a leader, Dan is highly skilled in building trust and inspiring teams. His exceptional communication and interpersonal abilities allows him to unite diverse stakeholders, from employees to investors, around a shared vision. In situations requiring significant change or transition, he brings the ability to guide organizations toward success with confidence and integrity.

John Hanley, VP Global Commercialization - Baylis Medical Technologies

Dan possesses a unique and extensive skill set, honed through years of experience across a broad range of medical subspecialties. His strong work ethic, sharp business acumen, and exceptional C-level communication skills enable him to assess customer needs, identify opportunities in new markets, and address the challenges sales teams may face. Dan has a proven ability to quickly develop clear and effective action plans that drive results. His talent for establishing large-scale strategic initiatives and securing support from key stakeholders ensures successful execution in both large and small organizational settings. Additionally, Dan is a dedicated teacher and mentor, generously sharing his time and knowledge to empower those he works with and help them grow professionally.

Scott Illsley, Director - Medical Division, Electromagnetic Products at NDI

I had the privilege of working alongside Dan at Philips, where he consistently demonstrated exceptional skills in turning challenging customer situations into opportunities for growth. His ability to rebuild trust and transform dissatisfied clients into loyal advocates was truly impressive.

Dan’s leadership extended beyond customer engagement. He excelled in collaborating with C-suite executives while also fostering effective internal communication. By aligning cross-functional teams and driving strategic solutions, he played a pivotal role in addressing complex issues and restoring customer confidence. His deep experience and professionalism shone through in every aspect of his work.

I wholeheartedly recommend Dan as a leader and professional. His strategic vision, dedication, and ability to inspire trust make him an invaluable asset to any organization.

Andre Noel, Global Business Lead - Cardiology IT at Siemens Healthineers